The Story of Our Rebranding – The Birth of Our New Logo and Core Message

The Story of Our Rebranding – The Birth of Our New Logo and Core Message

Every brand reaches a point in its journey when it must rethink its identity. It’s that moment of reflection: does our brand image still convey who we truly are?

We’ve reached that point, feeling it was time to imbue our brand with new symbols. We envisioned a logo that would express our connection to nature and the human body in a deeper, more authentic way. For us, this was more than just a logo redesign; it was the beginning of a new mission.

We valued our previous logo, which accompanied us since our inception. However, over time, we realized that the brand we’re building is continuously evolving and expanding, gaining deeper meaning and calling us toward new directions. We’re no longer just a business; we’re a community devoted to supporting a healthy, natural lifestyle. With our new logo, we wanted to create a symbol that captures all of this.

 

Our new symbol is a simple, leafless tree, which carries profound meaning. This logo embodies timelessness, resilience, and inner strength—the capacity to face any challenge. The bare tree resonates on multiple levels with the values our brand seeks to convey:

Timelessness and Durability– The tree’s stability and deep roots symbolize permanence. Just as the tree is deeply embedded in the earth, we believe the foundations of a healthy life are rooted in natural movement and respect for the body. Our barefoot shoes, accessories, and movement-enhancing solutions embody this enduring value, helping people foster a deeper connection with themselves and the natural world.

The Strength and Resilience of the Human Body– The silhouette of the leafless tree is deliberately reminiscent of the human form. This simple yet strong structure represents the remarkable physical and mental resilience the human body possesses. Reconnecting with nature, learning about and respecting our bodies, and pushing our physical limits—these are values we are committed to upholding.

Stability and Flexibility – The tree is resilient, standing firm in the face of challenges while maintaining its form and balance. The natural movement that our lifestyle and various movement-enhancing methods promote brings this same flexibility to everyone who reconnects with it. With our new logo, we want to convey that this resilience and flexibility are within everyone’s reach, and we are here to support them on this journey of discovery.

 

With this slogan, we aim to convey a simple yet profound message: a healthy, natural lifestyle is attainable for everyone. This motto is more than just a marketing line; it’s a call to move closer to a life in which harmony between the human body and nature is rediscovered. Amid the fast and often artificial rhythm of modern life, we believe people should have the opportunity to reconnect with the joy of natural movement.

For us, getting closer to nature is more than a physical experience—it’s a spiritual journey. Returning to nature allows us to rediscover our inner strength, stability, and authenticity. The roots depicted in our new logo symbolize this profound, spiritual connection that binds us to our environment and to ourselves.

The experience of natural movement and going barefoot is also a way of grounding ourselves. Just as the tree’s roots reach deep into the soil, natural movement helps us find our own stability and inner balance. The healthy lifestyle we advocate for is like the growth of a tree: slow yet steady, deep, and unwavering.

Our new logo serves as a daily reminder of why we do what we do and how we aim to help you rediscover inner strength together. “Step closer to the natural” is an invitation to explore the joy of a healthy lifestyle, personal strengths, and the human body’s remarkable resilience.

We invite you on a life-long journey—a journey that leads back to our forgotten roots and builds the long-term health of body and soul. This journey is not only about physical strength but also about rediscovering our inner power—returning to that natural state where we can truly be ourselves.

We all know that every great journey begins with the first step. All you need to do is take that first step:

“Step Closer to the Natural.”